A new Expression of Abstract

Launching late in 2019, Abstract Resource is an online marketplace for abstract fine art and a repository of inspirational and educational support for visual artists. It's home to MacroArt™, a trademarked process of creating handmade art and converting it to digital assets for a variety of audiences and purposes. The vision is to disrupt the art and design words with an initial focus on fine art consultants. I entered as a branding consultant and have since become a decidedly hands-on partner, implementing and overseeing strategy, design, product development, and marketing across channels.

The contents of this page features our experimental video, initial tease marketing and the fast-evolving beta site.